One single post, multiple languages. This is definitely a social media revolution and once more it’s on Facebook. I’ve noticed this option in the Facebook page settings a few days back but I took some time to test it today. It’s going to change the community management world drastically specially for community managers who have a multilingual audience.
How to activate the multilingual option on a Facebook page?
- Go to the page settings of the Facebook page.
- At the bottom of the General section, look for “Post in Multiple languages“.
- Switch on the ability to write posts in multiple languages in order to “Allow people who manage this page to write posts in multiple languages“.
Writing a multilingual post
Once you have activated this option, you may go back to the timeline of your Facebook page where you will see a different layout for the posting box. At the bottom right of the box, you will find a new link “Write post in another language” (highlighted in red on the image). The default language proposed by Facebook is English.
As you may have already guessed, you just have to click on “Write post in another language” to add another language version of your post. The image below illustrates the post before publishing.
Once the post is published, the fan will see it in the language version he uses Facebook provided that the post is available in his language version. If ever the fan of the Facebook page uses a language version in which the post is not available, he will see the default language version of the post…
Editing the post
What is interesting is that, when you edit the post, you may add more language versions.
Room for improvement
It would be nice if we could personalise links and images too. If you have a multilingual website, it would be nice to put a different link corresponding to each language version of the post. To get around this, you may use a common picture for the multilingual post and add a personalised link, as text, in each language version.
Nevertheless, this is an interesting feature. You could post a picture without any text on it but with different language versions for the text to wish a Happy New Year for example.
Concerning analytics, the reach for a multilingual post is global, i.e. you can’t see separate stats for each language version of the post. This will definitely come in the future. In that way, we will be able to see which language version we need to focus on.
This feature is not yet available in the mobile apps: Facebook & Facebook Pages (tested on iPhone). Neither does it work for the mobile version of the website in a web browser. However, it does work if you choose the desktop version in your mobile web browser but it’s not very user-friendly; it can help if you have an emergency though. Let me know if you test it with other OS.
Multilingual scheduled posts cannot be modified in all the languages via the Publishing Tools‘ section. Only the default language can be modified there.
Right now, this option is not available if you make a video post.
Tweet about the major Facebook feature
— Aswin Lutchanah (@aswinlutchanah) February 3, 2016