Aswin Lutchanah

Hybrid Social Media Manager

Reactions have more impact than simple likes

Reactions v/s Likes

In February 2016, Facebook introduced Reactions on Facebook. In addition to putting a like to a Facebook post, you may show your emotions more precisely with some emojis via reaction buttons: love ♥️, haha 😂, wow 😲, sad 😔 and angry 😡. Now, Reactions have more weight than a simple thumb up like in your news feed.
6 new reactions' buttons on Facebook

Reactions weigh more than a like in the news feed

A Facebook spokesperson explained why reactions weigh more than a like in a statement to Mashable.

“Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post.”

“So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.”

In a certain way, it makes sense. Why? Simply because when you like a post, it’s just a click, right? However, when you choose to react to a post with one of the emojis, you make an extra effort by clicking longer (or pressing longer with your finger👆🏽on a touchscreen📱). Somehow, it means you give more importance to the post as you take time to show a stronger emotion.

Currently, Facebook considers Reactions to have more importance than likes. However, reactions weigh the same among them. It means that showing your anger 💢 will not count more than showing your love ♥️.

Reactions versus Likes

After reading this article, will you like more or react more to Facebook posts? 🤔 Please, let me know in the comment section below. By the way, which reaction do you prefer among the following reaction buttons: love ♥️, haha 😂, wow 😲, sad 😔 and angry 😡.
I hope that you’ll at least share it on Social Media via the social buttons below… 😉

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