Facebook is deploying a new functionality: group administration within Facebook pages. You will get a notification by Facebook when your page has the new option!
This is a very interesting feature as it allows a brand to have 1 single page to consolidate its presence on Facebook but it can also build niche communities within groups. Some people might like your page but choose to interact with people on a specific topic within a group related to the page.
Build Community Around Your Page
- Where? ➡️ https://www.facebook.com/pg/USERNAME/groups/
Settings ➡️ Edit page ➡️ Add a tab ➡️ Groups
- Link existing groups you manage.
- Create new groups via the Facebook page.
- Ability to interact with people in your groups as your Page.
- Ability for your page to be admin of your groups.
- A Groups link will be in the right hand side menu of your Facebook page.