More than a like, Reactions’ buttons allow you to show your emotions more appropriately on Facebook. Long awaited, those 6 buttons have been making the buzz today as they officially rolled out. Mark Zuckerberg said that it’s an alternative to the dislike button requested by the Facebook community. In fact, the new Like button gives you the possibility to react in 6 different ways, 5 of which are new:
A friend of mine, Florian Ribes, noticed a bug on a Facebook post where the comments’ counter showed “1,2000000 commentaires” (now 1,3000000). This bug is only present in the French version of Facebook. If you switch to English, you will see “1.2M comments”. This is why the bug is in fact a double bug:
Finally, click-to-action buttons are more visible on Facebook pages. If you are a Facebook page administrator and that you have installed the Pages app on your mobile, you will easily notice it.
Now, a new ‘Actions on Page‘ tab, added to the Facebook pages’ Insights, allows page administrators to get information about how their fans interact and engage with the different sections of their page. This new tab, divided in 5 sub-sections, tracks Call-to-actions’ clicks from different parts of a Facebook page: